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Managing retail operations in an era of change
It has been estimated that IT spending by companies world-wide in 2002 will be slightly lower than in 2001, the main reason being the global economic downturn, which has begun to affect corporate IT spending practices and performance. However companies are still spending on Web-based technologies such as customer relationship management (CRM) and electronic commerce projects, data centre operations, and infrastructure development.
As Greg Buzek, president of IHL Consulting Group says, “There is no question that the tragic events of September 11th have seen businesses rethinking the economy and their capital spending. However, innovations in data management and customer-relationship management (CRM) will help businesses deploy directed and customised communications that keep them in constant touch with their customers’ wants and needs.”
Satyam Computer Services Ltd provides customised IT solutions for industries in Telecom, Manufacturing, Insurance, Banking & Financial Services, Healthcare, Bioinformatics, Retail, Energy, Logistics & Transportation, Travel & Hospitality, and Airline Sectors. Satyam’s range of consulting and IT skills have helped businesses re-engineer and reinvent their products, services and processes to compete successfully in a market scenario marked by uncertainty.
Industry experts believe that leading edge home improvement and electronics retailers will continue to invest heavily in new information technology. Satyam has retained a talented Retail specific team to support SAP Retail assignments world-wide since November 98. Knowledge of AAA Shopping (Anytime, Anywhere, Anyhow Shopping) demonstrates Satyam’s technology orientation. Ongoing efforts to develop know-how and technology for ‘smart cards’ is best illustrated in the unique ‘Store of the future’, an experimental store set up at the Satyam Technology Centre, India, where the objective is to acquire in-depth knowledge of the impact of technology on shopping in the future. This overall approach is complemented by competency in handling IX retail solutions and the ability to execute complex integration exercises in a cost-effective manner.
Satyam provides Information Technology Services that include, but are not limited to, computer programming, consulting, software development/ customisation installation and maintenance, with particular expertise in Computer Software, CAD/CAM/CAE, supply chain management, ERP and e-commerce areas. A key feature is Satyam’s considerable experience and competency in SAP application. This includes ABAP development services to support SAP system development, SAP R/3 configuration, and SAP R/3 Basis support. Major focus is on the harmonisation of processes within a single SAP environment, together with the exploitation of new generation SAP products.
Satyam is currently involved in a project for a large speciality music and video Retailer, NY, USA. The Design and Development of a prototype for an integrated data warehouse including subject areas of Customer services, CRM & Call centre management, Marketing and Operations. The technical environment includes Oracle 8i Database, Business Objects/ Cognos, SQL, PLSQL, SQL * Loader, E-R Win 3.5.2, Oracle Warehouse Builder.
At the same time, Satyam teams proactively work on turning new ideas into products that answer global market needs. Satyam has signed a five-year agreement with the Life Sciences major, Centre for Cellular and Molecular Biology, to identify business opportunities at the global level in IT enabled services in bioinformatics and related fields. Satyam leverages its expertise in Management, Finance, Marketing and IT services to enhance CCMB’s cutting-edge molecular research, to engineer bioinformatics oriented solutions for a global market. With IT manpower services, database value-added services and Pharma cum database value-added services Satyam and CCMB are all set to usher in a new era of bioinformatics research.
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