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Avery Dennison - Press Release
Avery Dennison is recognised all over the world for expertise and innovative leadership in self adhesive technology, providing products across industrial sectors including textiles, automotives, food and cosmetics. At European Headquarters in Germany, Printer Systems Europe is pushing development boundaries with thermal transfer printing and RFID technology and offers pioneering solutions to link information with products.
Avery Dennison recognised a long time ago the importance of identification and branding. In today’s world of personalisation and global networking, companies using unique corporate branding as a marketing tool are more likely to succeed. These same companies use Avery Dennison’s innovative tools to clearly tag their products with relevant information, not only for selling purposes but also for inventory and asset controls. Avery Dennison helps companies produce the right labels for the job – in any shape, size, colour or material. Labelling is a sophisticated and efficient way of transmitting data for the benefit of the customer and the supplier. It is also important as a security and tracking device.
Avery Dennison’s latest technology offers solutions to retail outlets to link information between customer behaviour and product inventories. For example METRO Group’s Extra Future Store in Rheinberg, Germany, has recently opened, offering the latest experience in shopping technology where different innovative technologies for automated electronic, logistic and customer management processes are being tested.
The store has invested in an Avery Dennison 64-05 RFID thermal transfer printer, which prints specific products with RFID labels. The intelligent printer prints the selling information on the label and writes on the chip logistical data, price and security identification. The retailer can then automatically track inventory to manage an efficient warehouse and stock the most popular items.
Avery Dennison’s 64-05 RFID thermal transfer printer can locate, trace, secure and count. This mind blowing tracking tool enables companies to record the size, description, serial number and history of every single item in their warehouses. The RFID kit comes with a standard 13.56 MHz read/write module, antenna and adapter board. Based on a 64-bit CPU it prints at speeds of up to 400mm/s at 300dpi. A standard Ethernet connection allows integration into existing data processing systems.
Another of Avery Dennison’s thermal transfer printers, the AP 5.4 is fast, reliable and ultimately precise. It is ideal for quality bar code or tag printing and can be used for multiple applications
With exciting developments in the retail sector pushing toward complete automation of the consumer’s shopping experience, Avery Dennison is in pole position to supply the worlds’ retailers with the appropriate equipment to keep them at the forefront of technology.
For further information, contact:
Avery Dennison, Ohmstr. 3, 85386
Eching, Germany
Tel: 8165/925 299
Fax: 8165/64360
E-mail: ,
Website: www.machines.averydennison.com
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