Do you know what's going on?

News is breaking at an ever-increasing rate, and you're forced to master the information overload. Research shows that it takes a typical knowledge worker one-day per week to research for information and check all the relevant Internet websites. Multiply that with the hourly rate and number of employees involved and you understand why this should interest you.

Why should one restrict himself to checking one big name news site for current events, and two industry-specific ones for business headlines? With this approach, you'll miss what everyone else is writing. Wouldn't it be far easier to have a Google-like search engine for headlines? Maybe you would even be able to customise and save the search terms, embed it easily in your Intranet, and have a constantly refreshed set of customised, company-relevant news feeds with headlines collected from all over the Internet? Or even be able to set up alerting systems so you don't have to check, but get alerted automatically?  Don't worry - it's a lot easier than you might think.

Web Monitoring Services

Web monitoring services like NewsKnowledge.com have the broadest real-time coverage and best targeting possibilities. This enables you to spend your time utilising information instead of tracking it down. As not everyone needs the full customisation possibilities, one can also use pre-configured category feeds. Categories are updated automatically and in real-time, as news is harvested from each source. Typical categories include Country Top News, Industries or Sports and are available in over 15 different languages.

Many customers use headline feeds as cost-effective content for their Internet portals. Nothing hurts a website more than out-of-date content. Users are looking for fresh information and entertainment, but finding both in the right quality is often a frustrating endeavour. By adding external content, you offer your visitors what they're looking for, thus building a loyal and often returning visitor base.

Headline Feeds or Full Text News?

Generally, there are two ways to get news on your site:

1. Full Text News means that you buy the full content (text, pictures etc.) from a single news source or a content syndication provider. The content is completely integrated within your own site. This is the most exclusive and most expensive way to provide content within your site. It also means that you have to worry about contracts and implementation work with each single source you'd like to include. This process requires much time and effort and is only affordable by a very small number of companies.
   
   
2. Headline Feeds means that only the headlines are shown on your site, with links to the actual news articles at external sites. While this means that visitors must temporarily leave your site, this method has a lot of advantages:

- Cost effective: You don't pay for the content since the content is not displayed at your site and you merely link to it (framing is not allowed).

- Broad Range: Monitoring over 2900 high-quality sources ensures that you don't miss any important information.

- Build Trust: Users return to Websites where they have found useful and relevant links. Best proofs for this are search engines.

- Quick implementation: Services like NewsKnowledge.com let you integrate headline links from thousands of different sources using the XML RSS or similar standards. Implementation time is a matter of hours, not weeks or months.

- Highly targeted: Using advanced filtering methods, you can ensure that news articles exactly match your criteria and target audience.
 
This is the opportunity to finally leverage your existing Internet/Intranet Portal solution at costs you can really afford and justify.

Start a FREE TRIAL at NewsKnowledge.com and know what's going on!

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AUTHOR BIOGRAPHY

Martin Bachmann,
Managing Director