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ChannelMinds – A News Way to Stay in Touch
Part 1 - The Professionals
Every waking hour, as the world turns and our economies evolve, IT & Telecoms professionals are faced with wave upon wave of important information, page after page of opinion and statement and headline after headline of vital news. In order to reach them, every conceivable medium is being utilised but how much of it all is really vital, how many of these opinions do they really want to hear and how much of the time do they really feel informed?
For today’s professionals time is an element growing scarcer through each fiscal quarter and the need to stay in touch with the market and ahead of the game, is a complex challenge facing them all.
Success awaits those who have vital information always at their fingertips, who have a clear picture of the markets they revolve in and who have time enough left to get the job done right.
To be ahead, their information source needs to be relevant.
In order to really have the most up to date and relevant information source…today’s professionals use ChannelMinds.
ChannelMinds - Feeding the Professional Mind
The IT and Telecommunications (ITC) sectors have, over the last half decade, both defined the 21st Century market and left it in a state of considerable confusion. ITC professionals lead the way in forging new business management, production and marketing techniques and yet it remains almost impossible for those within the industry to stay effectively in touch. That’s where ChannelMinds comes in.
ChannelMinds is brought to you by iChannel365 Ltd and provides a simple and highly effective information source covering the latest European IT & Telecoms news, research, and developments.
ChannelMinds aims to be your one stop information source, highly relevant to your business and easily digestible to the professional mind.
What the Professionals can use:
1. Specialised News-Groups
ChannelMinds offers its immediate readers up-to-date edited news articles in an easy to digest format sub-divided into specialised News-Groups and research areas.
2. MyChannelMinds
MyChannelMinds works on the principle that you are the only person in the world who knows what information you need. You fill in a short & simple questionnaire and then we make sure that you are kept in touch with every piece of information in the market, relevant to you.
How do we do it? News and information is presented in a clear and effective format to professionals, who benefit from a highly intelligent keyword segmentation process, which makes sure they receive all information, which is only relevant to them.
How do they subscribe? It could not be simpler. Subscribers follow the link available on the ChannelMinds website, safely submit details describing their professional position and immediate function. A profile is then produced. Once the users’ understanding is clear and consent is given, a subscription is finalised. Subscriptions are currently offered FREE OF CHARGE.
How do they get their News? Subscribers can use the log on window on the ChannelMinds Homepage, simply enter their user name and password and a virtual personalised IT and Telecoms news-page is produced. It can be accessed anytime anywhere and is constantly updated. Completely FREE!
3. MindReader Newsletters
The IT and Telecoms industry has a wealth of interesting stories, cutting edge information and newsworthy events. The industry is a complex one but offers symmetry and structure once we strip away the layers of confusion and take a look at what really lies beneath.
MindReader is the official bi-weekly digital newspaper from ChannelMinds lifting the lid on the people and events that drive the IT and Telecoms industry.
Clarity: MindReader’s editors seek to find common ground between news events, bringing recent developments in IT & Telecoms into focus for our readers.
New Format: MindReader is presented exactly like a real newspaper. The reader can turn pages using an exiting new online format that makes information far easier to absorb.
Who’s who: MindReader also explores the human element of the IT & Telecoms world. Who are the people behind the commercial and technical advances we are making day to day? Who are the movers and shakers? The newspaper will also seek to interact with its readers publishing online questionnaires and views.
Money Makers: MindReader will also be featuring ongoing analysis of those companies which have broken ahead of the chase and whose share price is climbing stronger than the rest.
Focused Newsletters: Coming shortly to ChannelMinds will be new focussed newsletters, which will specialise in specific sectors within the IT & Telecoms world.
Part 2 – The Channel
As an advertising executive, imagine finding a way to make the relevant target market come to you, looking for your products and services. In many respects it sounds too good to be true.
Within the world of IT & Telecoms it is hard enough to accurately find potential buyers let alone figure out an effective way to clearly market what is being sold. With ever increasing levels of competitiveness it becomes more and more vital to find a way through to the market, to find a way through to those professionals with buying power. To find a way to get results.
Relevant news, research and information is one thing that ITC Professionals require on a daily basis but they are also in need of finding out what exactly is being marketed in their specific sector of the industry.
The problem: Advertising executives are trying to find the relevant target, whilst the target itself is trying to find the relevant products.
In the complex yet lucrative world of IT & Telecoms, ChannelMinds provides a unique opportunity for the right buyers to meet the right sellers. For marketing to reach the relevant target market and get results.
ChannelMinds – Building the Right Channel
There are various ways to make sure marketing reaches its intended market. Using simple mediums to reach broad groups of users can sometimes be effective but the costs are seldom met by the rewards. As an advertiser how can you be sure you are advertising to the right people?
ChannelMinds provides a dedicated professional user group, whose preferences are known and whose interest in the relevant news they are reading is guaranteed. This unique forum provides advertisers with a unique opportunity. Intelligent, relevant and highly affective advertising to professionals who operate in the same specific sector as the advertisements they are viewing.
These are IT & Telecoms professionals who want to see your advertising.
How do we do it? Intelligent advertising through ChannelMinds is made possible through a highly complex system of keyword segmentation, which allows us to ensure that the right information automatically reaches the right people.
What can ChannelMinds offer Advertisers?
ChannelMinds is working with a target of over 200,000 IT & Telecoms professionals, who will be using ChannelMinds as a round the clock information resource and window on the market.
Due to the repetitive nature in which IT & Telecom professionals use ChannelMinds resources, the viewing statistics are built upon a very stable foundation.
In ChannelMinds first month of activity from May 15th 2003 until June 15th 2003 activity on the website grew strongly:
Due to the highly relevant nature of the material presented on the MyChannelMinds feature, most visitors make good use of their time on their customised news-page.
Be there each time ChannelMinds professionals log on to check daily and hourly developments in their exclusive news-groups.
ChannelMinds employs media and presentation professionals to ensure that all advertisements reach their audience in the most creative and efficient way possible:
- One exclusive ad banner - no rotation
- By-lined article written/delivered by you and linked with one additional banner, published within your preferred news channel.
- Creative format specifications By-lined article written/delivered by you and linked with one additional banner, published within your preferred news channel.
ChannelMinds provides 2 Main Sections, 12 individual news sections and 7 Special Resource sections. All of these sections are available to sponsor and advertise, allowing you to select your specific target channel.
Your banner advertisement will be published and will feature prominently on the top of the preferred news channel with every article within the particular news channel or special resource section.
Main Section Advertising: ChannelMinds news is divided between IT News and Telecoms News.
News-Group Advertising: News and announcements are further sub-divided into specialised news-groups such as Carriers, Co-location and Hardware Vendors.
Special Resource Advertising: Moving away from the standard news-groups, ChannelMinds also supports information from areas such as Market Research, Appointments and Strategy, in a separate specialised channel.
One of the most exclusive and effective ways to advertise through ChannelMinds is the available sponsorship of one of the industry’s fastest growing newsletters.
MindReader
- With a growing reputation for lifting the lid on the IT & Telecoms world, now is a great time to reach the readership of MindReader…the official digital newspaper of Channelminds.com
Focused Newsletters
- A summary of industry focused content and market research. Personalized and delivered directly by e-mail and also published on MyChannelMinds
For more information on unbeatable rates check the opportunities on our website www.channelminds.com…
alternatively contact us directly by emailing: for more information and orders.
ChannelMinds
17, chemin de Briis
91120 Palaiseau France
Telephone: 6
Email:
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