LapSafe® Products - Product Overview

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Denise Cole

AUTHOR BIOGRAPHY

Denise Cole,
Marketing & Business Development Manager, Part of the Senior Management Team at LapSafe® Products.

LapSafe® Products (A Division of FRAB Limited)
Denise Cole is Marketing and Business Development Manager at FRAB Limited, manufacturer of the renowned LapSafe® Products. Denise joined the business four years ago with the remit of establishing LapSafe® branding, initially in the education sector. With past experience as an IT teacher in adult education, Denise was well placed to understand the particular needs of those working in schools and colleges. Today, the name LapSafe® has become synonymous with high quality, robust laptop storage solutions and LapSafe® Products are used throughout the UK in education, government and commercial environments. Previously, Denise was Operations Director in a manufacturing business producing heat transfers for promotional clothing. Amongst their clients were the England Football Squad and other world famous sporting institutions. Today, Denise uses her team-building skills to develop relationships with the LapSafe® business partners: a factor of key importance as the company extends its reach in the commercial sector. In addition to her success in branding the LapSafe® image, Denise is responsible for marketing, advertising and media relations. Keen to capitalise on the brand success to date, she looks for innovative ways to create and use media coverage alongside more traditional advertising methods, and plays an active part in the company’s ongoing research and development programme.
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