Rising to the broadband challenge
By Douglas Alexander,
Minister of State for E-Commerce and Competitiveness
Why broadband matters Broadband is a nascent industry. We’re at the beginning of a long journey. Both Government and industry are learning and developing, day by day. As we learn we are faced with questions and challenges. How do we best develop the regulatory framework? How can we take forward our work to bridge the digital divide? How do we stimulate broadband content?

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The European electronic signatures directive – the unanswered questions
By Jos Dumortier,
Professor at Katholieke University Leuven, Brussels and Chairman
On September 25, to coincide with the ISSE 2001 conference in London, EEMA organised a closed meeting of legal experts from Austria, Belgium, Bulgaria, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom to compare and contrast the implementation of the European Electronic Signatures Directive: ‘European Directive 1999/93/CE on a common framework for electronic signatures’ into their national law. The Directive should have been introduced into the law of each European country by July 19 2001.

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Londis Link – simplifying communication to empower small businesses
By James Wilkinson,
Sales & Marketing Manager
Background. Londis, the convenience-store symbol group, has over 2000 independent, store-owning members in England, Wales and Scotland. By joining the group, retailers gain bulk-buying advantages and save time, as supplies are delivered to their premises. Additionally, the group has negotiated competitive terms with over 200 suppliers, who deliver direct to Londis stores. As part of its package, Londis also provides retailers with store development expertise, marketing and promotional support as well as an exclusive own-brand range.

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Navigating the e-technology jungle
By Ian Manning,
Technical Director
As the corporate world embraces Internet technologies, and embarks on various initiatives designed to capitalise on them, corporate IT departments are facing new and significant challenges. The rapid pace of change, in both business and technology, has created an environment in which choices of technology and IT strategy are becoming increasingly more difficult.

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Adding the Person to Personalization Strategy: Breakthrough approaches to personalized service
By Scott A. Martin,

In today’s marketplace, Marketers are challenged with tighter budgets and increased emphasis on sales. A tactical web and e-mail Personalization strategy can augment traditional marketing efforts and optimise results. With competitors all vying for individual customer’s attention, smart marketers need to change the way they approach and balance customer service while driving sales. By deploying new personalization techniques, you’ll exceed customer expectations and raise the bar on your competition.

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