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The Personalization Consortium
The Personalization Consortium is an international advocacy group, formed to promote the development and use of responsible one-to-one marketing technology and practices on the World Wide Web. The consortium encourages the growth and success of electronic commerce that delivers the benefits of personalized electronic marketing, while articulating best practices and technologies that protect the interests of consumers.
To achieve its goal of expanding the scope and use of personalization technology that respects consumer privacy, the consortium has many functions: to provide a forum for industry discussion and information, sponsor research, foster standards for technology and best practices, and work towards consumer understanding. Toward this end, the consortium has established Ethical Information and Privacy Management Objectives that articulate its goal to create a solid process that enables consumers to confidently use personalization technology to their benefit.
Articles by The Personalization Consortium:
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Scott A. Martin
E-Commerce
Adding the Person to Personalization Strategy: Breakthrough approaches to personalized service
In today’s marketplace, Marketers are challenged with tighter budgets and increased emphasis on sales. A tactical web and e-mail Personalization strategy can augment traditional marketing efforts and optimise results. With competitors all vying for individual customer’s attention, smart marketers need to change the way they approach and balance customer service while driving sales. By deploying new personalization techniques, you’ll exceed customer expectations and raise the bar on your competition.
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